The Noid. The old Dominos Pizza ad campaign. I need some help here.
Wasn’t the genesis of the little red-suited dude a pun? “If your pizza is cold, you get a Noid (annoyed)”? Am I alone in remembering this? I checked Retrojunk‘s commerical archive, and all of the Noid-related entries refer to the Noid in the singular, not as a species of Italian-food gremlins that attack all pizzas but those delivered in the red and blue boxes.
Dude, what are you doing writing about this?!?!? AVOID the Noid.
You are completely right. The Noid, who spawned 2 video games and so on and so forth, started as a pun as to what would happen to you if your pizza did not arrive in under 30 minutes, dropped off by a deliveryman on crank. You would become a ‘Noid. Which of course, everyone wished to avoid. I seem to remember in the recesses of my memories as a six year old a commercial where someone whose pizza was quite late actually transformed into a ‘Noid.
Of course, after Dominos drivers started plowing into pedestrians and other vehicles in a mad dash to deliver pie in under 30 minutes, it became obvious that the Noid was winning, so they scrapped the campaign.
He now lives in Dubuqe.
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