{"id":154,"date":"2011-11-14T15:54:27","date_gmt":"2011-11-14T20:54:27","guid":{"rendered":"http:\/\/galaxyalex.com\/?p=154"},"modified":"2011-11-14T15:57:02","modified_gmt":"2011-11-14T20:57:02","slug":"ubisofts-transmedia-coup","status":"publish","type":"post","link":"https:\/\/galaxyalex.com\/?p=154","title":{"rendered":"Ubisoft’s Transmedia Coup"},"content":{"rendered":"

The Assassin\u2019s Creed<\/a><\/em> world has the potential to be the broadest and most lasting since X-Men. We\u2019ve got all of history to play with, and we\u2019ve only seen a few times and places since the series started in 2007. Games for handheld, mobile, and social have fleshed out the world, as have comics, novels, and short films. It\u2019s big<\/em>.<\/p>\n

Ubisoft gets the transmedia concept better than most. Their FB game Project Legacy<\/a><\/em> is proof of that, giving the player the ability to earn some florins and level up outside of the main game.\u00a0 Yes, that\u2019s right \u2013 do some FB click-gaming to give your console character better stuff.\u00a0 Bit characters from the main game received storylines of their own, complete with excellent illustrations. Most importantly, AC<\/em> became an all-day affair, not just something you played on your TV.<\/p>\n

Their most exciting transmedia moment to date is the Discover Your Legacy<\/em><\/a> promo app for Facebook. This little number grabs information from your FB account \u2013 friends, birthplace, workplace, religious views \u2013 and uses them to tie your life into the AC world with a short video. Even if you\u2019re not into the game, I recommend giving it a try to see a fine use of social data. The potential here is vast.<\/p>\n

So, what’s next? Mining social data to create in-game content? Customized missions based on your life?<\/p>\n

This is the direction in which our world is headed. Get ready.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Assassin\u2019s Creed world has the potential to be the broadest and most lasting since X-Men. We\u2019ve got all of history to play with, and we\u2019ve only seen a few times and places since the series started in 2007. Games for handheld, mobile, and social have fleshed out the world, as have comics, novels, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,4],"tags":[15,89],"class_list":["post-154","post","type-post","status-publish","format-standard","hentry","category-assassins-creed","category-brilliant-ideas","tag-assassins-creed","tag-brilliant-ideas"],"_links":{"self":[{"href":"https:\/\/galaxyalex.com\/index.php?rest_route=\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galaxyalex.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/galaxyalex.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/galaxyalex.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/galaxyalex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154"}],"version-history":[{"count":3,"href":"https:\/\/galaxyalex.com\/index.php?rest_route=\/wp\/v2\/posts\/154\/revisions"}],"predecessor-version":[{"id":160,"href":"https:\/\/galaxyalex.com\/index.php?rest_route=\/wp\/v2\/posts\/154\/revisions\/160"}],"wp:attachment":[{"href":"https:\/\/galaxyalex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/galaxyalex.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/galaxyalex.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}