A New Hope

My crusade against the word “iconic” has been documented in part here on B A Start. I swear, not three days go by before I see it used. I refuse to believe this is due to some kind of increased awareness — we all know it was Superman Returns.

I was doing some reading this afternoon and found a suitable replacement: paradigmatic. And this in an essay published in the Spring of 2007. Please, journalists bloggers and ad writers, start using this word as an alternate. I’m starting to lose it.

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